![Why Messi will have GOAT on his PSG shirt? Explaining the moniker, the company and the sponsor deal behind it | Sporting News Why Messi will have GOAT on his PSG shirt? Explaining the moniker, the company and the sponsor deal behind it | Sporting News](https://library.sportingnews.com/styles/twitter_card_120x120/s3/2022-04/Messi%20PSG%20Training.png?itok=yW1geQa6)
Why Messi will have GOAT on his PSG shirt? Explaining the moniker, the company and the sponsor deal behind it | Sporting News
![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/Figure-11-Aligning-visualisations-of-co-branded-products-in-the-web-shop.-Source-psg.fr-left-nike.com-accessed-2-Jan.-2022.jpeg?ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![PSG Jordan kit: Ligue 1 giants wearing special Champions League shirts this season as part of Nike collaboration | talkSPORT PSG Jordan kit: Ligue 1 giants wearing special Champions League shirts this season as part of Nike collaboration | talkSPORT](https://talksport.com/wp-content/uploads/sites/5/2018/02/GettyImages-1129201094.jpg)
PSG Jordan kit: Ligue 1 giants wearing special Champions League shirts this season as part of Nike collaboration | talkSPORT
![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/PSGxJordan-Co-branding.jpeg?fit=2228%2C781&ssl=1)